Our Business
Our Business
Our business model centres on producing and selling metallurgical-grade alumina. Specifically, we source bauxite domestically in Indonesia and utilise the low-temperature Bayer process. This approach ensures the production of premium metallurgical-grade alumina. Our products, recognised for their quality, primarily cater to the demands of Southeast Asia markets amongst the leading integrated aluminium producers and commodity traders for manufacturing electrolytic aluminium.
Our business model integrates crucial elements that we believe to have enshrined our comprehensive competitiveness across production scale, cost effectiveness, technological advancement, and stringent quality control. In addition, capitalising on our strategic location, we enjoy streamlined procurement and expansive sales opportunities, alongside promising prospects in the downstream market. Since initiating our production operations, our Company has achieved continuous growth in production and sales volume, evidencing our robust market presence.
We aim to obtain customer recognition and satisfaction through our high-quality product, while showcasing our competitive advantage in quality control capabilities among similar enterprises in the industry. Our alumina is characterised by large particle size, easy flowability, fast dissolution and low transportation loss. The quality of alumina is crucial for the efficiency, cost-effectiveness, and environmental sustainability of the electrolytic aluminium production process. High-quality alumina, characterised by its rapid dissolution rate, minimal impurity content, and uniform particle size to ensure optimal feeding rates, is essential for maintaining a stable and efficient electrolysis process. Our alumina can also be fully blended with fine alumina powder produced by other factories, making our product highly favoured by customers in terms of quality.
We employ a low-temperature Bayer process in our production which we believe could ensure our product quality. This process guarantees the particle size entering the calcination stage, ensuring high-quality alumina particles in the final product. As confirmed by our Directors, the proportion of particles smaller than 45µm in our product is significantly below the standard requirement of 20%, measuring at no more than 6%.